Pinterest updates, a new craft fair display, and Latchet's unique selling model

Feeling plucky, outrunning the clones, and so much more!

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Our latest mischief

The last few weeks I have felt a change in the air. And no, it is not the wildfire smoke (although that is a challenge). I’ve got a fresh twinkle in my eye. At times it is almost imperceptible given the noise and fireworks of the day to day news cycles. But it’s there nonetheless. And its getting stronger.

It’s coming from a confluence of things happening. I’m seeing a mixture of picking ourselves up, dusting ourselves off, and collectively getting downright plucky. It’s no secret sales have been down for most artisan businesses worldwide. But I am seeing innovation after innovation as artisan businesses get creative. I’m seeing more and more companies embrace collaboration this year. It feels like almost collectively so many are realizing we shouldn’t be going this alone.

This week I want to send out an encouragement. You may have tried to collaborate with other small artisan brands in the past. But in the hustle, hustle, go, go, go it might have been lost in the shuffle. I’d like to gently encourage you to try again. You might be just the breathe of fresh air and collaborative spirit that the other brand needs.

So let’s go- embrace the plucky!

Thank you so much for the innovation, beauty, and grace you bring to our world as artisan businesses. 🙏💛

A word from our Sponsor

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Stay tuned for our next newsletter, where will have a fresh survey to help you understand what your fellow business owners are doing right now.

New articles up on our website

Lots of writing on many different topics for your reading pleasure. Apologies if the links come through a bit light colored- it is a formatting quirk I discovered that I can’t control on beehiiv (related to ads). 🙂

Before we go, here’s one last thing you might find interesting:

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