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Tell Your Most Compelling Brand Story in One Sentence
Discover how to craft a powerful one-sentence brand story using Donald Miller's StoryBrand framework and transform your marketing message.
Anna Turner
November 29, 2020
In our November issue, we looked at the two basic elements of every brand story: a HERO, who wants something and the PROBLEMS they encounter. We also introduced Donald Miller’s Story Brand framework, a method to clarify your brand message that has been celebrated by businesses and marketing professionals alike. You can read that article here: Bring Your Brand Story to Life
In this article, I will outline the remaining five principles of Miller’s framework and show you how you can share your brand story in one simple sentence. Let’s get started!
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