In our November issue, we looked at the two basic elements of every brand story: a HERO, who wants something and the PROBLEMS they encounter. We also introduced Donald Miller’s Story Brand framework, a method to clarify your brand message that has been celebrated by businesses and marketing professionals alike. You can read that article here: Bring Your Brand Story to Life
In this article, I will outline the remaining five principles of Miller’s framework and show you how you can share your brand story in one simple sentence. Let’s get started!
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