Bring Your Brand Story to Life

Discover how the StoryBrand framework can help artisan businesses craft compelling narratives that transform your brand and captivate customers.

Author

Anna Turner
November 01, 2020

When you think about a brand story, what’s the first thing that comes to your mind? The founding story of Apple, Patagonia’s mission statement, or the latest John Lewis Christmas commercial? 

Stories captivate, so it’s no wonder the world’s biggest brands make use of storytelling in their marketing efforts. Now, you are most likely not Steve Jobs or Phil Knight, and it can be a little disheartening to compare yourself to these giants. But just because you don’t run a billion-dollar company, doesn’t mean you don’t have a story to tell.

Stories are the secret weapon that will transform your artisan business into a sought-after brand. So how do you tell a brand story?

Subscribe to Handmade Seller Magazine to read the rest.

Become a paying subscriber of Handmade Seller Magazine to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In.

A subscription gets you:

  • • Access to this article, plus our entire back catalog
  • • Special subscriber only articles on important publicly traded companies in our industry, such as Etsy, Pinterest, and Shopify
  • • Access to our beautiful quarterly magazine, to read articles online or download
  • • Print subscriptions are also available for addresses in the United States of America