Write more in 2024

Are you interested in connecting with your audience more through writing? Have you told yourself you are going to write more this year, but keep getting stuck on actually doing it?

In the last year, we are seeing more conversations about the effect of algorithm changes on marketing reach. Some individuals and companies are bucking the trend. However, many others are sharing their struggles. We are also seeing a lot about social media fatigue. The different social media platforms are in a never-ending quest to stay relevant.

There is a general frustration that posts are not even shown to your followers on the platforms. Many are talking about how much less engagement they are seeing in their posts. We have definitely experienced this as well. Is this happening to you too?

Trying to chase and adjust for algorithm changes is difficult. Few artisans want to feel like they have to dance for an algorithm. At the same time, we are watching more conversations about owning your audience. Haven't heard this term? Owning your audience means you have their email address. This allows you to contact them directly. It's a small step to take with your business that helps deliver big results.

Are you more interested in having a direct relationship with customers? Are you frustrated with having to constantly pay for advertising on platforms? Do you want to work on processes to build out repeat business? Then you have to have other ways to communicate with your customers outside of social media platforms. Few of us are likely to completely give up social media. However; we have to start building up other forms of communication. There are many different ways to build relationships with customers. We want to encourage you to consider writing. Whether it is blogs, newsletters, or something else, writing is a key skill to build.

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