Winter 2025 Issue 85 is LIVE!

Welcome to our latest magazine issue!

We have a great variety of articles in this issue to help your stretch and think about your business from new and unique perspectives. 

Our featured cover artisan shares her journey embracing science as part of her jewelry business. Her designs are exquisite and intricate. You are sure to smile as you read how she has leaned into science as well as charcuterie!

Here's a preview of what you'll find inside this issue:

Wearable art and science

Wearable Art and Science

Our featured artisan is Katalin Wangler, the creator behind Woodsmoke and Willow. She shares the journey of launching a jewelry business to solve problems with allergic reactions to earrings. She leans into her appreciation of science and shares how she combines wearable art with science. It’s a delightful story of learning, iterating, and leaning into what’s working for your business.

Addy Lopez

Cozy Marketing Strategies for Introverted Business Owners

Are you tired of the “be online all the time” or “post X times a day” marketing advice you are getting? Be prepared for a fresh take on marketing through Addy Lopes’s article on cozy marketing strategies. It might be just what you need this year. 

Roberto Milk

5 questions with Roberto Milk of NOVICA and Handmade.com

Roberto joins us in this quarter’s 5 questions article. As co-founder of NOVICA and handmade.com he shares the journey of building marketplaces to highlight and showcase artisan works.

Anastasia Williams photo

Beyond the Labels

Are you running a “hobby” business or a “business” business? In this article, Anastasia Williams helps take a look at the differences between these two of businesses. More importantly, she shares strategies and tactics for thriving for each of these kinds of businesses.

Celebrate Craftsmanship with National Handmade Day

Did you know there is a national holiday called National Handmade Day? Learn the inspiring story of how Amy Bierstedt registered national handmade day as a holiday, and how you can take part this year!

The Evolving Marketplace

How you decide where to sell your products in 2025. In this article, I share lessons learned from interviewing 8 marketplaces for the Marketplace Report. Learn about how different marketplaces are differentiating themselves now and get ideas for what to consider when choosing a marketplace (and it isn’t all about traffic).

VW Camper

Unlocking new markets via Collaborations

Ever thought of taking your handmade business on the road? Meet three artisan business owners who include a mobile component as part of their business- mobile retailers can be a great collaboration partner for you in 2025!

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