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When your audience disappears
Social media experiments and documentation
Wyatt Coday
January 17, 2024
This year I started a new job. I became self-employed, working as a business advisor to commercial artists. Because I advise my clients on how they can best position their work, I spend a lot of time on social media.
Posting on social platforms is an unavoidable part of marketing my work and my clients’ work. Without social media platforms, our businesses would not be viable.
But Twitter, the social media platform I knew best and where I spent hours each day building an audience since 2010, underwent a massive change in 2022. The place where I’d made professional connections became unrecognizable. Today, I dislike using it and my potential clients aren’t posting there either.
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