What the heck is conversion and why does it matter?

Author

Makenzi Wood
June 04, 2018

Small business owners are some of the busiest people on the planet. Fulfilling orders, buying supplies, doing payroll, etc. The to-dos and responsibilities can be overwhelming. It’s this feeling that often prevents small business owners from really understanding their marketing. 

For these reasons, it’s crucial for you to create a sales funnel for your small business, and it all starts with something called a conversion.

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