Video marketing essentials: The explainer video

Master the art of explainer videos: Learn key strategies to create compelling marketing content that drives engagement and converts viewers effectively.

Author

Michael DiBiasio
June 04, 2018

Chances are if you’ve done any research at all into video marketing best practices, you’ve heard about explainer videos. They’re among the most popular formats of digital marketing media today. Because of this, I’d advise you approach them with caution.

This is not to say that explainers don’t have a place as part of your video strategy, or that they can’t become a crucial part of your entire content marketing approach. In fact, when done well, an explainer can become the central piece of your sales funnel.

However, perhaps due to their overwhelming popularity at the moment, many explainers tend to fall short of their intended purpose This may have to do with the fact that the word “explainer” is a bit misleading, in the context of your overall video marketing.

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