Video marketing essentials: The customer testimonial

Unlock the power of customer testimonial videos: Learn how authentic buyer stories can supercharge your marketing strategy and boost sales credibility.

Author

Michael DiBiasio
August 06, 2018

Unlike the two other types of marketing videos we’ve covered in recent months, the testimonial video is something of a hybrid, that also tends to appear either in later aspects of a video marketing strategy or else as part of a larger, composite video. This does not make the testimonial any less potent a tool on its own, or any less crucial to the sales efficacy of your video marketing plan. In fact, by its very nature, testimonial footage is arguably the most powerful way to market your product or service.

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