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Using Market Research to Understand Your Target Customer
The power of market research
Nina Christy
July 18, 2024
In the ever-evolving world of handmade selling, understanding your target customer is an ongoing journey. Maybe you're a jewelry maker, or an artist or a knitter. No matter what your handmade specialty is, understanding your target audience is crucial for your success.
So how do you go about figuring this out? Well it’s by doing market research. This is the process of gathering information about your target market to help you make informed decisions about your business.
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