Understanding buyer intent and leveraging it to increase your sales

Learn about the core components of buyer intent

Author

Jeandre Gerber
December 03, 2018

The questions that your customers ask provide you with crucial information which you can utilize to increase sales. This goes for both physical and digital stores. If you can understand the ‘intent’ behind the queries of your customers, you can position your content in such a way that motivates them to make a purchase. 

This concept of ‘buyer intent’ goes hand-in-hand with SEO and content creation. And if done right, can result in a substantial increase in revenue for your store. But what exactly is buyer’s intent and how do you leverage it in your favor to increase sales?

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