With social media being among the top performing channels for user acquisition, customer support, communicating, building engagement with your audience, and probably a dozen other essentials for any business nowadays, it requires both dedication and understanding of what you’re doing.
Today, we will discuss a prime, and less pleasant, aspect of social media marketing: Analytics. You can’t hope to make progress (or profit) if you don’t monitor or improve your efforts. While social media analytics might be hard and time-consuming to master on the top level, the above-satisfactory level isn’t as scary is it might seem.
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