Let’s talk taglines! A tagline is a short sentence or catchphrase developed to advertise a company as a whole entity. A tagline is not a slogan, and I feel it is important to point that out before we go any further. A slogan is used to advertise product lines within a company and can change with seasons and promotions. Slogans are bold and attention grabbing whereas a tagline needs to stand the test of time, unless you are planning on completely rebranding your company.
Subscribe to Handmade Seller Magazine to read the rest.
Become a paying subscriber of Handmade Seller Magazine to get access to this post and other subscriber-only content.
UpgradeA subscription gets you:
- Access to this article, plus our entire back catalog
- Special subscriber only articles on important publicly traded companies in our industry, such as Etsy, Pinterest, and Shopify
- Access to our beautiful quarterly magazine, to read articles online or download
- Print subscriptions are also available for addresses in the United States of America