Tips for terrific taglines

Author

Kateland Kelly
June 06, 2016

Let’s talk taglines! A tagline is a short sentence or catchphrase developed to advertise a company as a whole entity. A tagline is not a slogan, and I feel it is important to point that out before we go any further. A slogan is used to advertise product lines within a company and can change with seasons and promotions. Slogans are bold and attention grabbing whereas a tagline needs to stand the test of time, unless you are planning on completely rebranding your company.

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