The psychology of pricing - 5 powerful tactics you can start using today

We give ideas on things to think about when pricing

Author

Melissa Bolton
December 03, 2018

A lot goes into a price. That’s because we expect a lot out of it. 

Ask anyone you know to define ‘price’ and they’ll tell you that it’s the amount charged to purchase something. And that’s right, but it’s much more than that. Price is the aggregate of several factors: all of which have the supreme capacity to create a business that fails or a business that soars.

Price has a very big job. It helps a seller:

  • Make a profit

  • Earn market share

  • Define their value 

  • Create a brand image

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