The Newsstand August 2019

Pinterest Is Expanding Shopping on Its Platform

In June, Pinterest announced its collaboration with third-party partners to bring new shopping experiences to its platform. Re-branding its Marketing Partners program to ‘Pinterest Partners,’ new tools were added to give businesses even more opportunities to bring their products and services onto the platform, reach their business objectives, connect with their audience, and measure the effectiveness of their campaigns. 

The aim is to enable users “to shop for any item they see on Pinterest,” the company said. The announcement also includes a list of new ‘Shopping’ partners. For example: 

• Platform partners like WooCommerce and Square Online Store who allow businesses to set up e-commerce sites and experiences.

• Feed management providers like Feedonomics, Productsup, and GoDataFeed who can manage and optimize product inventory feeds for businesses bringing their product catalogs to Pinterest.

• Shopping platforms like Shoppable, MikMak, Jebbit, Drizly, and Basketful who connect products within a Pin with the retailers that can fulfill orders and make it easier to shop.

• Tag management providers including PixelYourSite and Tealium who can track closed-loop measurement of online shopping conversions and sales.

While Pinterest is not yet able to compete among the big players in online commerce, with 291 million active users, it still provides a valuable option for many businesses. A 2018 study shows that 57% of weekly Pinners use the platform in-store while shopping. For small businesses in particular, this means that Pinterest can help you to stay relevant and connect with future customers. 

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