The Newsstand - July 2018

Yellow is the New Pink

Gen Z’s Newest It Color is Taking Over

It’s time for Millennial Pink to get used to the backseat. A new color is taking over home décor, clothing, jewelry, and every imaginable category: Gen Z Yellow. Remember how nudes and blushed hues were dominating wardrobes, homes, and all the pretty pictures on Instagram? Well, that’s changing dramatically. Etsy revealed a 20% increase in searches for yellow items this year in home décor, fashion, and even beauty. From soft, buttercup shades to bright, citrus lemon, our new trendy color is giving all the other colors a tough competition. What’s more, Gen Z Yellow has arrived just in time to brighten up the spring/summer season. You can add fresh, Gen Z Yellow to your life by making some small upgrades:

Begin at Home

Want to wake up and go to sleep to sunshine every single day? Add pops of yellow to your home items and décor. If going all out seems a bit too much, vases, artwork, and pillows are a good place to start. Here’s a little motivation: Etsy currently reports more than 595,000 search results for yellow home décor.

Add Sunshine to Your Wardrobe

Brighten up your days by adding cheerful, yellow hues to your wardrobe this season. We are already in love with the summer-friendly yellow bags, accessories, jewelry, and one of the hottest trends this season: Silk scarves!

Invigorate Your Senses

Yellow scents are here, and they represent positivity and happiness. Awaken your senses with a fresh citrus smell. Think delicious lemon-cake, pineapple, or a fizzy lemon drink.

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