The Newsstand - August 2018

The "Beauty Positivity" Trends Taking Over Etsy This Summer

This summer, Etsy sellers and shoppers alike are in love with products that emphasize natural beauty and embracing your own, true-self in a positive light. Whether it’s about using natural ingredients in beauty products like soaps and facial masks or letting the power of crystals awaken and rejuvenate skin from head to toe, beauty positivity is all the rage this season.

Natural Beauty

In the past year, Etsy witnessed a 130% increase in searches for natural beauty products. More shoppers are now leaning towards products that work to embrace and enhance their existing natural features. Got curls? Think natural hair care products to make them bouncy and vibrant! Got freckles? Throw in a chemical-free bronzer and highlighter to bring them out and give yourself the perfect summer glow. Buyers have also become quite choosy when it comes to the ingredients used in their products. More people now want to go natural. Think vegan lip gloss, mineral makeup, and rosy cheek tints. Since Etsy has always been the go-to platform for handmade goods and products, sellers are finding themselves caught up in this trend.

Crystal Energy

Healing crystals have now made their way into beauty regimes everywhere. Etsy reports a 57% increase in searches for crystal soaps over the last year. But that’s not all. Your favorite jewels are now being used in various other beauty products, including rejuvenating facial serums, gemstone facial rollers, crystal infused bath bombs, and more. And Etsy shoppers are loving them!

Realistic Tattoos

With over 18,000 search results on Etsy, temporary tattoos are still incredibly popular among shoppers. But they are undergoing a major makeover. This season, we are looking at more people opting for artistic, close-to-reallife tattoos that bring out their personalities over basic candy machine butterflies.

Shower Steamers

Remember the massively popular bath bomb trend? Following in its footsteps is an innovation: Shower steamers! With a 37% increase in searches on Etsy, shower steamers are quickly making their way into shopper wish lists. Let’s not forget that the most popular of these creative inventions incorporate natural ingredients and soothing aromas that offer blissful relaxation to people who do not yet have the luxury of a bathtub. In case you’re wondering how they work, place the steamer on the floor of your shower, and let the aromatherapy work its magic!

Superfoods

What goes on your body is not enough. You also need to care about what you put inside it! Foods like kale and acai berry have been around for some time now, but Esty has spotted a new trend evolving. Shoppers are now obsessed with superfood ingredients in their beauty products. Currently, there are nearly 1,000 search results for superfood-related products on the platform, and this number is predicted to increase in the future. This comes as no surprise. Ingredients like grapefruit, matcha, and turmeric have long been known for hydrating and softening the skin, and bringing it back to life. And now, Etsy shoppers want them all in their facial creams, masks. mists, and more.

Subscribe to Handmade Seller Magazine to read the rest.