The Anatomy of a Successful Instagram Post

Author

Anna Turner
March 01, 2021

There are over 850 million active users on Instagram sharing almost 9 million photos, memes, Reels, and Stories each day. That’s a lot of content; so obviously it takes a lot to stand out.

In my six years as an Instagram manager, I’ve seen all kinds of amazing posts. I’ve seen travel photographers share stunning snapshots of their latest trip, illustrators drawing comics that capture our collective thoughts, and crafty makers who understand how to showcase their products in unique and creative ways. And while all these posts have different visuals, a different objective and a different target audience, they have one thing in common: they apply a secret formula, a framework you can use to create content that converts every time.

Are you ready to dive in?

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