Are you sending a regular email newsletter? Or is it one of those items that is perpetually on your to-do list but never quite done? Setting up an email newsletter often isn’t one of the early things that an artisan business does. You are busy making products, figuring out sales, and focused on general operations. As these parts of the business come under better control, this little niggle starts. How do I be in touch with people more regularly? Is there more I should do to stay in touch to encourage sales? So you start looking for options to send a newsletter.
The number of choices for email platforms can seem overwhelming. They can also be expensive. This year, many artisans are also carefully monitoring costs to run their business. Are you currently working on rationalizing what you are spending on your business? Looking at free options for your newsletter can be a good move.
I will review the questions to ask when assessing an email newsletter platform. I will cover the features in common on most free platforms. And I will share six platforms that provide a free entry point for getting started.
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