Should I Start a Podcast?

What questions to ask yourself to see if a podcast would be great marketing for your business

Author

Katie Nolan
August 07, 2023

Podcasts continue to be a hot “thing” in the marketing space, particularly among entrepreneurs and small businesses. Dozens of articles and online coaches hype up benefits like:

  • Building a relationship with a loyal audience

  • Establishing brand trust and authority

  • Creating additional revenue streams

And for good reason! Anyone with a computer, a microphone, and an internet connection can make one. It doesn’t even require that much money to produce, which is a major benefit compared to more traditional marketing tools; and it feels like a natural fit for artisan sellers who enjoy being creative.

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