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- Put down the mask and get real
Put down the mask and get real
Makenzi Wood
May 07, 2018
It can be tempting for business owners to put on a persona while marketing their business. After all, you want your small business to appear authoritative and trustworthy. It seems like a no-brainer to act big and professional to build authority with your customers.
But modern marketing for small businesses isn’t about wearing a mask and pretending to be a corporation. You’re not a faceless corporation, so don’t act like one! Your audience craves authenticity, and you’re perfectly primed to give it to them as a small business. In fact, authentic marketing is the best way to build customer loyalty for the long term.
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