Organically Growing your Artisan Instagram Account Part 5

Struggling with low Instagram engagement? Discover why your reach is dropping and learn strategies to organically grow your artisan account in our latest social media guide.

Author

Anna Turner
September 02, 2019

You may have noticed it, but something is not right on Instagram. I have the same problem on all my accounts. My reach has dropped, posts don’t get liked as much as they did just 3 months ago, and it seems nearly impossible to get new followers.

According to a new report from Trust Insights, engagement rates on Instagram have decreased rapidly between January and June of this year. While in April 2019, the average engagement rate (= the total number of engagements on a post divided by the size of the account’s following at the time of posting) for branded Instagram accounts was 1.2%, it has now gone down to 0.9%. That’s a significant decline. 

Subscribe to Handmade Seller Magazine to read the rest.

Become a paying subscriber of Handmade Seller Magazine to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In.

A subscription gets you:

  • • Access to this article, plus our entire back catalog
  • • Special subscriber only articles on important publicly traded companies in our industry, such as Etsy, Pinterest, and Shopify
  • • Access to our beautiful quarterly magazine, to read articles online or download
  • • Print subscriptions are also available for addresses in the United States of America