My experience visiting a Michaels MakerPlace pop up event

In November 2023, Michaels officially launched their MakerPlace marketplace. I found this to be an intriguing development in our industry. In order to have a healthy industry ecosystem there must be competition. I’ve been talking to many different marketplaces to understand their strategies in the market. The more I investigate and learn, the more I am understanding how these strategies and approaches are different. The lifecycle stage each marketplace is at also varies. Therefore expectations should be different depending upon which marketplace you are evaluating. I’ve been sharing information on the approaches each of these marketplaces is using. This information can help you consider what makes sense for your business. For this article, I’m exploring more about Michaels MakerPlace, and specifically how they are bringing aspects of this new marketplace into their retail footprint. 

Attending an in store event