In November 2023, Michaels officially launched their MakerPlace marketplace. I found this to be an intriguing development in our industry. In order to have a healthy industry ecosystem there must be competition. I’ve been talking to many different marketplaces to understand their strategies in the market. The more I investigate and learn, the more I am understanding how these strategies and approaches are different. The lifecycle stage each marketplace is at also varies. Therefore expectations should be different depending upon which marketplace you are evaluating. I’ve been sharing information on the approaches each of these marketplaces is using. This information can help you consider what makes sense for your business. For this article, I’m exploring more about Michaels MakerPlace, and specifically how they are bringing aspects of this new marketplace into their retail footprint.
Attending an in store event
Subscribe to Handmade Seller Magazine to read the rest.
Become a paying subscriber of Handmade Seller Magazine to get access to this post and other subscriber-only content.
UpgradeA subscription gets you:
- Access to this article, plus our entire back catalog
- Special subscriber only articles on important publicly traded companies in our industry, such as Etsy, Pinterest, and Shopify
- Access to our beautiful quarterly magazine, to read articles online or download
- Print subscriptions are also available for addresses in the United States of America