Here’s Laura’s 10-minute Pinterest Strategy That Drives 30% of Her Etsy Traffic

I’m at a point in my business where I’m pretty tired of all the click-bait articles that promise me explosive sales and pageviews. I’ve clicked a lot of them and they’ve let me down. Never mind the fact that most ‘how-to’ posts don’t ever tell you ‘how-to’ do anything. So annoying.

Turns out there is no formula for making your business a success. You’ve got to march to the beat of your own drum so to speak. Your business, your rules.

So that’s what I’ve done with my Pinterest strategy. I’ve made it my own and this strategy has been working really well for me.

Here are some of my stats:

• Monthly Pinterest viewers: 3.7 million

• Monthly Pinterest engaged viewers: 132K

• Number of Pinterest followers: 12k

• Blog monthly pageviews from Pinterest: 28K

• Pinterest accounts for about 30% of my Etsy shop views.

My sincere hope and belief is that this simple Pinterest strategy can work for you too, but I’m not going to sit here and promise you explosive results. That’s crap and I won’t do it. All I can do is share the strategies that work for me.

Above are my personal stats, but Tailwind (the Pinterest scheduler I use, but which isn’t a requirement for this strategy to work) also publishes Tailwind for Pinterest Members, so you can see the average growth rate for their members.

If you give my strategy a try, try it for a minimum of 60 days. That should definitely be enough time to see if it’s working for you. You should see your followers start to grow daily and your views go up dramatically. You’ll know it’s working for you when the process doesn’t feel like a huge chore but you’re still getting great results.

I used to try to sit down once a week and schedule all the following week’s pins. I pin about 40 pins per day. So scheduling all of those was taking me well over an hour.

Now, I’m a busy mom. I’m juggling a lot of stuff on a daily basis and finding 60-90 minutes to work on a single task is nearly impossible. Scheduling pins just never made it very high on my priority list, so what ended up happening was that a whole week would go by and I never got a chance to pin a thing. And an inconsistent Pinterest strategy is almost worse than no strategy at all!

I discovered that what I CAN commit to is 10 minutes a day to schedule that same day’s pins. I typically do it while I’m eating breakfast. Because mom life = multi tasking.

I schedule all my pins using Tailwind but don’t stop reading if you don’t use Tailwind, my strategy works with manual pinning too!

Tailwind suits my needs because I pin to a lot of group boards (around 70 I think). Tailwind helps me make sure I’m making the best use of those group boards and keeps track of when I’ve pinned to them. Mainly so I don’t end up accidentally spamming boards with my pins or breaking group board rules.

I like that I can space out my pins and schedule them to multiple boards in just a few clicks. Tailwind also schedules pins at optimal times of day for me, so I don’t have to be awake at 2 am in order to capitalize on the waking hours of pinners in California.

So, let’s get to it!

My 10-Minute Pinterest Strategy