Key consumer trends from the Pinterest trends 2024 report

What should you be considering for your product lines or marketing this year? How do you stay on top of an ever-changing consumer market? One tool we believe you should be using is the Pinterest trends report. Last year in the magazine, we introduced you to the The Pinterest Trends Report: What You Need to Know to Boost Your Marketing Strategy 

In December Pinterest released their predictions for 2024. These trends are identified based on searches on Pinterest.

We strongly encourage you to read the full report as part of your market research for this year. The trends report has been 80 percent accurate over the last four years in identifying trends. What Pinterest does NOT tell you is the actual count of searches- they share the percentage changes. What you are seeing in the report is a percent increase, not the actual number of searches. Since these trends are highlighted, Pinterest is seeing enough data to believe the trends represent what the consumer wants. A registered Pinterest account is all you need to get started with this report.

The report itself can be accessed in two different ways. You can explore and navigate via a set of images on their site, or you can download the report.

Navigating the report is both visually pleasing and easy. The report itself is interactive, and we’ve included a few images to show you how it looks.

Here are some examples of the kind of information you can expect to see for each area of the report.

Pinterest also uses the report to boost interest in shopping for trends, or for advertising for products that meet those trends.

Here are some themes that caught our eye in the recently released report. These are trends that we believe artisan businesses can capitalize on in the coming year.  We’ve also added some ideas to consider on how to leverage these trends for your business.