It was time to stop handcrafting and pivot to outsourcing production

What I learned about the ups and downs of outsourcing production and building partnerships with wedding vendors

For as long as I can remember, my passion has always been tied to two things: design and paper. Yet, as my career evolved from roles in art direction and client services to relationship management, my creative side took a back seat. My passion never left, however. At dinner parties I’d go to extremes to create perfect invitations matched with place settings, floral arrangements, and the ideal event-themed favors. For years my creative side continued to come out at every gift-giving occasion as I was in search of making the perfect handcrafted gifts for friends and family.

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