Is Blogging a thing of the past?

We review the current state of blogging and how it applies to your business

Author

Deborah Engelmajer
October 07, 2019

There’s something about blogging that can feel so old and outdated. Like it’s stuck in that pre-Wi-Fi era when we had to use landlines to connect to “the Web” and you’d hear things like “Get off the phone, I’m using the Internet!” on a regular basis. Remember that?

At the same time, blogging has been used to build empires ever since and continues to allow anyone with an internet connection to turn ideas into businesses. Just think about how many bloggers have become influencers: fashion bloggers, mommy bloggers, health bloggers, craft bloggers, etc. 

So what’s the deal? Is blogging really dead? Or should it be an important part of your shop’s marketing strategy? And if so... how? 

Let’s dive in.

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