How to Use Etsy’s Marketplace Insights and Trend Report

As an artisan and small business owner, you can spend hours, days even, coming up with a catalog of items and still end up with little to no sales. It can feel like a daunting, never-ending pile of prep and research to come up with a new best selling product.

Not only is there product research to do, there is also industry research to be done that will help inform your shop and your product SEO rankings. With any online marketplace, using popular search terms and keywords in your product title and description increases how often it comes up in the search bars of prospective customers. The tricky part is figuring out what the popular keywords are.

However, there is a resource that you can use that will help with your keyword research. It provides valuable insights into what is trending in the industry and you can access it right now, for free!

On Etsy, there is a section called The Seller Handbook, which has hundreds of articles, guides, and marketplace announcements to help you optimize your online sales. Within The Seller Handbook is a seasonally published article called Marketplace Insights, or the Etsy Trend Report. This report will become your secret weapon to maximize the power of your search terms and product inventory.

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