How to Up Your Game in Digital Monetization with Personal Branding

How Products Sell in the Digital Age

In the past, selling your product could be a simple matter of who you know. A general marketing strategy could consist of walking into a store, talking to the owner, and getting your product on the shelf within minutes. With enough effort and the right steps, you could clearly – and literally – see your business come to life. 

While there will always be value in utilizing your network, selling your product is no longer as simple as putting goods on shelves. As carts have shifted from a three dimensional object to an emoticon in the upper righthand corner of a screen, the challenges of catching a customer’s eye can seem harder to master when consumers will likely never see the product until it arrives at their doorstep. 

The digital age is shifting product selling points. Now, it is not always as reliant on physical product placement as it is on the design of your website, the pictures you take, or how you as the artist are perceived. While this can be daunting, it also opens the opportunity for personal connection. Potential customers have the opportunity to get to know you as the artist; you’re no longer alienated from your work on the shelf. When shopping online, customers have the opportunity to look beyond the product, and you have the opportunity to position yourself as a relatable artisan.  

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