How to spot fake influencers

Uncover the truth behind influencer marketing: learn expert techniques to identify fake followers and protect your brand from digital deception.

H Doan
September 04, 2017

With the rising growth of Instagram Influencer marketing, an increasing numbers of cheaters in the system will accompany the frenzy. Influencer marketing, now a billion dollar industry, has become incredibly difficult for companies to differentiate the real from the charlatans. There will be opportunists who will “fake it till they make it.” High follower counts command higher income for influencers which makes cheating tempting.

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