How to set up Facebook Collection Ads

We all know that mobile devices are taking over the internet. In fact, smartphones accounted for more than half of the global website traffic in 2018, reaching 52.2%. The share of mobile traffic is even greater when it comes to social networks and Facebook in particular. 

Did you know that 75.1% of Facebook users worldwide access the social network through their mobile phones? This is pretty impressive and as a leader in social advertising technologies, Facebook has a number of ad formats unique to mobile devices, which you can leverage to drive online sales more effectively.

Introducing Facebook Collection Ads

The Collection is a mobile ad format that allows advertisers to effectively capture the attention of users in a purchasing mindset. The Collection ad usually features a hero video or an image followed by four product shots underneath. When the user clicks on the ad, they land on a mobile optimized interface where they can browse the actual products in the collection and then click through the ones that they want to see.

The great thing about Collection ads is that you can provide a seamless mobile browsing experience without leaving Facebook. Your prospects can learn more about your products in a fast-loading, full-screen experience and only the most interested users will click through to your website. This means you will only pay for the clicks that have the highest chance to convert.

Facebook specifically recommends this ad format for retail and travel brands, as it has proven to work best in these industries. 

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