How to Learn from Other Successful Brands

When it comes to building your own brand, it’s all about knowing your audience. As a seller on Etsy, it’s no secret that the vast majority of sellers and buyers are younger females. In fact, according to Fortune Magazine, “Between the ages of 18-35, Etsy customers make up a large number of Millenials, with outliers of older generations who love to buy their crafts from the online creative community. Of those Millennials, many Etsy customers are female; the top categories on Etsy are for bridal parties, brides, and weddings.”

With this information alone, most Etsy sellers begin the journey of building their brand and catering solely to women they know will love their products from day one. However, not everyone has products that are best marketed to younger females. So if that’s the case, how can you figure out what type of people buy from you and learn how to adjust your branding accordingly? This is where brand emulation comes into play.

To learn exactly what brand emulation is and how it can organically boost your online engagement, let’s break down this strategy below and give you, the handmade seller, everything you need to start using this tactic.

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