How Sable Hosts Entertaining Pop-up Events- Issue 49 is Live!

The October magazine is live!

We’ve been working with Sable since March to share her amazing story in the Handmade Seller magazine and we’re so excited that the day has finally come to publish it! Sable went from being homeless to owning her own line of vegan beauty products. When she was faced with the challenges of entering a high-competition industry, she got creative. What stands out about Sable’s events is that she doesn’t run them like a typical craft fair or farmers’ market where shoppers come and go over the course of several hours. Instead, the pop-up events are designed to get shoppers there and KEEP them there the whole time. She creates an entertaining environment for everyone (even the vendors)!

Here’s a quick preview of what’s inside this issue:

• Hosting Pop-up Events – How Sable hosts entertaining pop-up events that keep shoppers on-site and are a good time for everyone involved

• Trade Shows – What Stephanie has learned from years of experience attending national trade shows

• Blogging – Are the gurus correct that blogging is no longer effective?

• The Apple Method – A look at Apple and how they sell their brand’s story (and how you can use the same method)

• Picture Perfect Booth – Meet Nadège from @nadegehoneydesign and her brilliant trade show booth that gets the attention of shoppers

• Question of the Month – In September we asked subscribers what big challenges they’ve faced as business owners. Here’s what they had to say!

• The Newsstand – Get updated on the latest industry news, shopping trends, social media changes, and more!

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