How many product listings do you really need to be successful on Etsy?

Demystifying the question about the number of Etsy listings you need.

Author

Deborah Engelmajer
November 29, 2020

If you’ve been around the Etsy-preneurship block a few times, you probably heard at least once that your shop would start to become successful after you add at least 100 listings to it. 

If you haven’t heard that advice yet (or any other number of “minimum listings” you should have to start seeing consistent sales)... you most certainly will at some stage. 

This idea has been around for years and is often discussed in Etsy forums and groups. 

 Today, I’d like to explore whether there is any element of truth to this statement and most importantly, help you decide how many listings you should aim to have in your shop.

Let’s dive in!

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