How I grew my brand from my laundry room to over 200 stores

Author

Jae Benjamin
June 03, 2019

I started four years ago out of my laundry room with $500 and an idea to create a natural, affordable product line that highlighted the beauty found in nature. I wanted to use and source ethically and sustainably harvested ingredients so I started researching local businesses from organically grown lavender farms nearby to locally harvested honey. I started making small batches of soap in my laundry room on the weekends for our family to use after becoming more aware of how little I knew about what products I was using on myself and my children. When I started formulating custom essential oil scent blends, I was instantly hooked! 

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