My favorite craft show that I ever did I had a line of people five deep and 10 feet wide trying to buy my handmade beer and wine soap. I remember the day like it was yesterday because two days prior I had just been laid off from my full-time position. Part of my success of that particular show was pure luck. My booth position was phenomenal, and my competition was low, but I also used strategy and customer psychology to influence buying decisions. Here is what I learned from that event that has helped me double, and sometimes even triple, my sales time and time again.
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