How I collected 44,000+ emails and transformed my handmade business

Hi! I’m Cheri Tracy from Orglamix. Orglamix makes innovative natural makeup with healthy, good-for-you ingredients that deliver real results. Cruelty-free and vegan, our products are made fresh daily and handcrafted in small batches. Our products are designed to help you look and feel your best every day. 

We’ve been blessed to be featured in thousands of blogs, in online magazines like Refinery 29, InStyle, and Brit + Co. We’ve shipped orders to 56 countries and all 50 states.

I launched Orglamix on Etsy with six shades of natural eyeshadow and they were an instant success. In fact, I sold everything I made within 24 hours. Over the years, the product line blossomed organically to include items my customers were looking  for that contained only healthy, minimal ingredients.

Today Orglamix features over 600 SKUS including all natural foundation, mascara, eyeliner, blush, bronzer, a line of organic skincare, and our monthly subscription box. Consumer Affairs rated Orglamix one of the Top 12 Best Rated Beauty Box Companies in 2017.

Since my early days on Etsy, I’ve focused on collecting emails. Why? Because email allows me to engage my audience in a personalized, creative way that blog posts, Facebook posts, or tweets can’t. I also believe an email list is critical because you can’t build your content on rented land. Google and marketplaces like Etsy and Amazon are constantly changing their algorithms; you can end up with no sales without ever knowing what changed. In this situation, the only real protection you have is your email list. With your list, you’d still be able to promote to your customers.

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