How eBay can assist in product pricing research

Uncover eBay's hidden pricing research tool for handmade sellers: Learn how to benchmark your product prices using real sales data and boost your business strategy.

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Handmade Seller Magazine
March 26, 2025

As a business owner, it can be challenging to get data for benchmarking purposes. Many business owners like to know where their pricing is relative to others. But where do you go to get access to this type of research?

Did you know that there is a free tool provided by eBay for its sellers that can help with this answer? You might be surprised to learn how many handmade products are sold on eBay. And that eBay provides some VERY helpful research tools. There is a way to search within different countries where eBay sells in order to do price comparisons based on real sales on the platform. That’s right, it is based on real sales data. It is pretty amazing how much information they share! Keep reading to learn how what’s in the tool, and how to utilize it.

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