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Going Viral with 60 Seconds of Felted Animals
Discover how Linda Facci turned her passion for needle felting dogs into a viral business success story, transforming creative skills into a unique entrepreneurial journey.

My name is Linda Facci of Facci Designs; but I like to call myself “The Dog Felterer”. I needle felt realistic, miniature wool replicas of dogs from my studio in Woodstock, NY where I live with my husband, Gene, and rescue dog, Cocoa. In addition to needle felting, I also make papier mache dogs and wedding cake toppers. For 20 years I was in the world of advertising. I was Creative Director for many magazines (including Life, People, and In Style) and my last corporate job was as the Creative Director for Magnolia Bakery.
Ever since I can remember, I’ve always been crafty. I’ve dabbled in papier mache, stained glass, jewelry making, pottery, knitting, sewing, renovation, interior design, mosaics, and much more. I always loved learning new crafts so when I was invited to an event that was showcasing felting, I jumped at the opportunity. The demonstration was about wet felting, but towards the end of the class the instructor also introduced us to needle felting—a technique that involves transforming wool into three-dimensional objects using a barbed needle.
I was so intrigued, I asked for some supplies to take home and started poking around… literally! poking around the internet and poking the wool. Back in 2012, there wasn’t that much information available, but I kept at it, researching and perfecting my craft.

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