goimagine shares 2025 plans for continued growth

Earlier this month, I attended the goimagine year in review update. During this session, Jon Lincoln provided a recap of 2024. He also shared what we can expect from the team in the coming year. It is delightful to see a company try to be transparent with their sellers. Additionally, it is a great way to glean insights in what is happening in the broader marketplace industry. 

The current stats

• 7400 Makers

• 33,000 Registered Customers. (Please note that the marketplace also allows guest checkouts. A customer does not have to register in order to shop. Keep in mind this number does not fully represent how many people shopped on the platform due to guest registrations.)

• 61% Year Over Year Gross Marketplace Sales Growth

• 20,604 Facebook Followers

• 10,793 Instagram Followers

• 8.47 M views on Pinterest

Visibility on Pinterest has been a clear way for goimagine to raise its visibility. It is also a win for sellers as they have shoppable pins pushed to Pinterest. Expect to see them increasing investments in interest in the coming year. In the 4th quarter of 2024, goimagine had 5.86 M impressions on Pinterest, and engagement of 195.65 K.

As I have written about in articles for our subscribers, Pinterest is a clear sales channel that cannot be ignored. Pinterest has made substantial infrastructure investments into shopping. Their investments in tech have led them to a place where they know the shopper will buy long before you do. Now that we have recapped last year, what can we expect to see coming this year?

What's coming in 2025

There were several big announcements made- here are three I found noteworthy:

New Membership Plans

This was probably the largest announcement- a new free tier is being added to goimagine. This plan will have a higher transaction cost. Up to 12 products can be listed as part of the free tier, with a 6.5% transaction fee. Please go here to all the new details about the plans.Additionally, the Mosaic plan pricing is being recalibrated. Mosaic is goimagine’s website product where you can build your own website in addition to being on the marketplace. The underlying thought process was incentivizing sales regardless of whether they are through the marketplace or the individual websites built on Mosaic. How will they do this?First, the rate of the plan is increasing. However, the transaction fees are declining. The new fees are 2% on the marketplace and 0% through a Mosaic site. Individual businesses will have to run their own calculations to understand the impact. To be fair, there is an ongoing tension for all marketplaces in pricing. A company has to ensure enough is being charged to cover the infrastructure costs. This is balanced with trying to limit transaction costs that affect product profitability for artisans. It’s a delicate balance. You can see their current membership tiers here.

Expanded payment options

It’s no secret that mobile payments continue to rise. More and more retailers offer them, and they are being embedded in the fabric of how we pay. Apply Pay, Google Pay, and Pay-by-Link are all being added as additional payment types on the platform. These will roll out in the coming months.

A new community forum

As the company grows, it is also time to transition their forums. The company had their own community through something called Maker Circle. This has migrated to forums. Forums will be moving to a more robust infrastructure. This will also be easier to integrate to Google for search. In the long run, a project like this will mean that it easier to find answers to questions as new search tools are now available. There will likely be some growing pains as it gets migrated over.

Finally, the Maker Business Academy Program (MBA) will also be moving, as it was part of Maker Circle. It is free, and we will share more on when this is available in its new hosting home.

Our take on what we heard