Growing your follower base is essential for two reasons:
Building trust and reputation – There is a reason why psychologists believe humans to have a pack mentality. If some 300k people follow the same Twitter page, it’s probably at least worth to check out.
Easy content distribution – Whenever you share content, which took time and effort to create, you want it to reach as many potential and existing customers as possible, as fast as possible. Having a massive follower base helps achieve exactly that.
Subscribe to Handmade Seller Magazine to read the rest.
Become a paying subscriber of Handmade Seller Magazine to get access to this post and other subscriber-only content.
UpgradeA subscription gets you:
- Access to this article, plus our entire back catalog
- Special subscriber only articles on important publicly traded companies in our industry, such as Etsy, Pinterest, and Shopify
- Access to our beautiful quarterly magazine, to read articles online or download
- Print subscriptions are also available for addresses in the United States of America