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Developing a profitable pricing plan for your Shopify store

Welcome to the next column in our Shopify series! I hope you've had a chance to create a store, customize your theme, and get familiar with your dashboard. While most of you know me as an entrepreneur and marketing expert, my academic background was in economics! Whether you're an experienced Shopify seller or this is your first time opening a storefront, here's what you need to know about pricing and marketing to succeed in business.

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