Demystifying Podcast Platforms: Making the Best Choice for Your Business

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You make a lot of choices when starting a podcast for your business: what it will be called, what it will be about, how often it will be released, whether you’ll have ads… Some of these decisions will require a lot of thought.

Where to host your podcast isn’t one of them.

What’s a podcast host platform?

The host platform is where the audio file for your podcast actually lives. Apps like Apple Podcasts and Spotify don’t store your podcast on their own servers; they pull a copy of the file from your host platform and deliver it to your listeners.

A good host platform is more than file storage; it also keeps track of your podcast’s metrics: how many people are subscribed, how many people downloaded each episode, how much of the episode people have been listening to, etc. It does this regardless of what app your listeners use. Apple Podcasts doesn’t track your Spotify listeners and vice versa, but a good host platform will track them all.

Where should I host my podcast?

There are a number of different hosting platforms out there, and the right one for you will depend on your goals. Here’s what I recommend:

If you don’t have a website, use Substack

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