Canva updates Brand Hub to make social media image design even easier

Creating consistent designs just got easier

Do you struggle to be consistent with your social media postings?  Does it seem hard to make sure you are getting all the details right?

One of the struggles we faced in bringing the publication back to life was getting into a routine of structured designs for social media.

 “How do you simplify and standardize the social media image creation process?”

The first designs I made took me hours. I found myself thinking, “why is this so hard?” When I would create social media posts that it feels like there were a hundred decisions to make. It sometimes lead to make mistakes on our posts as it was just so manual.  What font should I use, what colors make the most sense?  This was leading every design to be its own little project.  I knew there had to be a better way to do this.

From having owned other companies in the past, I know it is important to have your branding in place. It allows for a consistent approach to how you create content. There is also the importance of not confusing the marketplace. Inconsistent look and feel is confusing for customers. I could go on and on. My head knows ALL the reasons you do this.

And then those reasons smack up against something practical- time and process. Every small business is time pressed, and trying to stretch and maximize each minute. There are more things to do than we can get done in a day, right?

For Handmade Seller, we decided it was time to create a brand kit to start the simplification process.  Just last week, Canva announced a number of new features and enhancements for their Brand Hub. We’ve included details showing the latest and greatest they have to offer to help you create a consistent brand for social media. 

Note- there are options for both free and paid users on the Canva brand kit.  You can start with the free level, and more limited options and decide to upgrade later if it makes sense.  The free level has a more limited number of colors in the color palette for example.

The “Brand” options we are showing are available as part of the paid tools within Canva.  You can manage several brands from within the same subscription for Canva. This makes it great if you have multiple brands that you sell.  It is not unusual to end up with different brands depending upon who you are targeting and your markets. It’s nice to have it all in one spot.

Creating your Brand Kit in Canva