Business friendships and scents with a soul

Hi, I’m Daniel Avalos, and I’m a passionate advocate for holistic wellness. Together with my business partner Gabriel Noda, we created Two2Guys. Our business was created in a moment of clarity between myself and Gabriel. So how did we get here?

I turned to candle-making during a personal battle with anxiety and depression. It started very simply with a candle making kit. Through scent and flame, I discovered a calming ritual—a way to reconnect with peace in a chaotic world. For me, it began as a deeply personal act of healing. Like so many other artisans, it evolved into a craft, and then became a calling.

Two2Guys was not born in a boardroom, but in a moment of clarity. My friend Gabriel Noda and I used to talk a lot about what it means to be truly well. As we talked, we came to a mutual understanding- true wellness is both an inward and outward journey. We talked about how to live intentionally. The more I worked with candles, the more I thought about how to elevate self care in a way that speaks to the soul. The more we talked, the more we both realized there was a business here. And the journey of Two2Guys began.

Gabriel is a beauty industry veteran with over three decades of experience. He brought a different kind of mastery to the table as we started Two2Guys. He is known for his artistry and poise. He has worked with celebrities, major media productions, and luxury brands. On the surface, it sounds like he had it all, right? But beneath the surface of that glamour lay a quiet yearning. He wanted to contribute to something authentic, sustainable, and meaningful. He joined me on this journey. He infused the brand with a sensibility rooted in beauty, experience, and refined aesthetics. He adds the magic.

Together, we created Two2Guys—a name that reflects our bond, our story, and our shared mission. The brand stands for more than clean ingredients and stylish design. It stands for presence, intention, and the art of mindful living. Each product is thoughtfully formulated to be safe for humans, pets, and the environment. We offer a sensory escape that is as ethical as it is exquisite. Two2Guys is a modern brand that bridges the gap between intentional living and elevated self-care. We deliver clean, plant-based candles and body essentials that speak to the soul.

At its core, we believe in transformation. Not only of spaces through scent, but of the spirit through stillness. It’s about honoring the rituals that ground us. We embrace the scents that awaken memory, and the moments that connect us. 

From Customers to Community: Building Business Through Friendship

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