Building Diversified Business: Who is Your Customer?

If you have been making and selling your art for a long time, you are probably quite good at attracting and pleasing your customers. You listen to their stories and pay special attention when they make suggestions to you. You are also pretty good at communicating to them and sending them emails about your new products and the shows you are attending.

When you begin to sell wholesale, you might not automatically understand that your customer has changed. Of course, you still want the end user to love your products, so you make them with the same great materials and attention to detail. However, here’s the alert: the end user is no longer your customer. If they are buying what you made from a store, they’re the store’s customer.

Your New Customer