Building Diversified Business: What You Need to Know About Exclusivity

When first meeting a retailer interested in purchasing your products, they may very well ask you if you sell to any other store located near there’s. This is a very important question to some retailers and one you should be prepared to answer. It is also important to understand why they are asking it!

Every retailer works hard to create a unique personality for their shop. They attract customers because their store is different, selling items not available anywhere else in town. They want folks to get excited, to “ooh and aah” over distinctive items, and to buy them for the best possible price. No matter how special your products are, if they are in one or more nearby shops, the customer has seen them and most likely even compared their prices.

Building an Exclusivity Policy