Building Diversified Business: Are You Trade Show Ready?

Making the decision to exhibit at a trade show is a big step in any person’s wholesale career. It is also an important one, because only at a trade show can you meet hundreds of qualified buyers for your product. You can chat with them, give them tons of information about your products, and walk away with a file full of orders. So, I am a big trade show advocate, particularly for people in the early stages of their wholesale business because it can truly propel the growth of your business in many ways.

Having said that, it is also true that many artists take the trade show step prematurely.  It sounds rather simple, apply to the show, pack your products, display them, and bring plenty of order forms – what could go wrong? Unfortunately, plenty! A trade show is competitive – there are hundreds of exhibitors vying for the attention of those buyers, and most of them are experienced professionals. Before you take that big trade show step, take a look at this checklist of prerequisites for success: