The word branding can feel a little intimidating—like something reserved for big companies with marketing teams or cowboys with cattle. But here’s the truth: branding isn’t about having a big team, a big budget, or even a branding iron (in most cases). It’s about creating something recognizable, consistent, and uniquely you.
Whether you’re a solopreneur, a weekend maker, or running a creative side hustle, your brand helps people recognize and remember you. It doesn’t have to be complicated or expensive. With a few simple choices (and a bit of intention), you can build a brand that looks polished, feels like you, and is easy to implement.
In this article, I’ll walk you through the basics—from picking a functional color palette to setting up a mini brand guide—so every touchpoint becomes a breadcrumb leading people right back to you.