Blog & Sell: The Easiest Way to Market Your Handmade Business

As handmade business owners we need to maximize our marketing efforts so we can get back to doing what we love, making. Promoting your business is a necessary step in being successful and, more importantly, profitable.

This is where blogging comes into play.

Let’s take a step back. Why exactly is marketing important? If you don’t actively promote your business, you aren’t reminding customers you exist and you aren’t getting your products in front of buyers who are looking for you. It’s important to ask for the sale. If you don’t, you will be part of the “small biz closure” statistic.

Here is how you make marketing and blogging easy for your small business so that you increase your exposure and your sales.